Book: Never Split the Difference, Chris Voss


One of the must-reads for negotiations but I’ve come to it very late. It does have some really interesting and unique insights which will be helpful in the future.

Strongly recommended.


Listen to your counterpart. Use positive, easy-going voice. You should (almost) never be assertive in negotiations. Use mirroring (repeating words) and labelling (validating emotions). Get the counterpart to say “no” early. Use calibrated questions that start with “what,” “how,” and “why”. Three negotiation types (analyst, accommodator, assertive) – each one needs to be handled differently.

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Book: The Mom Test, Rob Fitzpatrick


Talking to potential customers about your idea is not enough. You need to ask the right questions, the right way to get relevant answers. Great book, re-read it once already. Should’ve taken the advice in the book to heart for at least one of our projects.

Start from Zero which I reviewed a few weeks ago has very similar concepts. The main difference being The Mom Test is focused on the customer interviews and it’s written much better.


Ask about the customer’s life (problems, cares, constraints, goals), not about the idea. With requests, you need to find the root cause. Get commitments to the next step. Keep having conversations until you stop hearing new stuff. If you aren’t finding consistent problems, you don’t have a specific enough segment. Avoid receiving compliments. Talk less.

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Book: Start from Zero, Dane Maxwell


I’ve first learned about Dane a few years back when he launched his TheFoundation software course. I didn’t join but learned a lot from the free material he provided with the launch. I loved the concept of idea extraction and wanted to test it out but was working on a project that was going really well. Fast forward a few years and a painful lesson learned and he jumps back into my feed at just the right time. I found that he renamed the course to Start from Zero and you can start the learning with a book.

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Book: The Manager’s Path, Camille Fournier


Without a doubt one of the best books on management. A must-read if you’re in technology, even if you don’t come from a technical background (like I don’t). The tl;dr doesn’t do it justice, it’s a guidebook that should be regularly revisited. Highly recommended.


Have 1-on-1 meetings. Trust your team. Mentor new hires. Create a safe environment for disagreement. Managers need to make your life easier. Don’t compromise on culture fit, especially with managers. Senior leaders are dedicated first and foremost to the business and its success, and secondly to the success of their departments as a whole. Disagreements that happen in the context of the leadership team don’t exist to the wider team.

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Book: The Lean Startup, Eric Ries


This is a legendary startup book that somehow evaded me for a long time. I was still aware of the general ideas, however, reading it sooner would probably help me avoid a basic mistake we made in one of our latests projects. I love the concept of Validated Learning and are already working on implementing it into our processes.

Highly recommended.


Run experiments to learn if something is working. Build-Measure-Learn feedback loop. Build the MVP (either a product or a single feature), Measure the effect on customers, Learn if it’s value-creating or wasteful. Use cohort analysis for measurements. Always work in small batches.

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Book: Work Rules!, Laszlo Bock


A great book on Google’s completely different style of management. Unfortunately, I’ve heard and read enough about Google of late that I know this doesn’t apply anymore. That said, if we take author’s word for it, there was a time where these things were working well and there are lessons we can learn from it.


Take power and authority over employees away from managers. Decisions by peer groups, committees, or teams. Every human being wants to find meaning in his or her work. Transparency is one of the cornerstones of Google’s culture. Restricting information should be a conscious effort, and you’d better have a good reason for doing so.

“Culture eats strategy for breakfast.”

Work Rules!

Voice means giving employees a real say in how the company is run. Two things that should be completely separate: performance evaluation and people development.

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Book: The Permanent Portfolio, Craig Rowland


This is a modern interpretation of the book Fail-Safe Investing by Harry Browne. It’s the same concept but with modern examples. This is a fantastic book and an investment strategy I use myself. Highly recommended.


25 percent each: stocks, bonds, gold, cash (short-term bonds)

The Permanent Portfolio

The Permanent Portfolio is a strategy to embrace uncertainty in the markets. The main goal is to prevent major losses. Surprisingly, backtests also show that over the long-term PP also beats highly volatile stock-only portfolios. Rebalance once a year or when an asset reaches 15% or 35%. Keep some assets outside the country in which you live.

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Book: The Checklist Manifesto, Atul Gawande


Checklists are great. We use them in all parts of the company process and a lot of documentation is made obsolete just by changing it to a checklist that anyone can follow. This is a great read.


Jobs are becoming too complex to be done from memory alone. Checklists remind us of the minimum necessary steps. Reminders of most critical and important steps. Practical. Between five and nine items. Let it evolve.

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Book: Ogilvy on Advertising, David Ogilvy


A classic from 1963 and still very relevant, even when writing for the web.


Do the market research. Make the product the hero. The headline should sell the product and promise a benefit. Put identifying words in the headline when selling to a small group. Pretend you are writing a letter. “The more facts you tell, the more you sell”. Long copy better than short. Write copy in the form of a story. Pretend to be a magazine editor and you will get better results.

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Book: It Doesn’t Have to Be Crazy at Work, David Heinemeier Hansson and Jason Fried


A quick read, about 2 hours, with a lot of great non-conventional advice like in Maverick. We already follow a lot of the things mentioned but there are quite a few new good ideas.


Chaos should not be the natural state at work. Things can wait. Ideas should be written, shown, left for a while, and only then discussed. There is no “low hanging fruit”. Cut down on interruptions. Most people should miss on most things most of the time. Equal work, equal pay with yearly market rate review. Doing “nothing” should always be on the table. The cost of consensus is simply too much to pay over and over again. Disagree and commit.

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